Full Job Description
Exciting Opportunity: Digital Content Strategist at Amazon
Are you a passionate and innovative content marketer looking to take your career to the next level? Amazon, one of the world's largest online retailers, is seeking a highly motivated Digital Content Strategist to join our dynamic team in Plano, Illinois. You will play a crucial role in shaping our digital content strategy, enhancing customer engagement, and driving brand loyalty across various platforms.
Position Overview
As a Digital Content Strategist at Amazon, you will be responsible for developing, executing, and managing a comprehensive content strategy that aligns with our business goals. You will work closely with cross-functional teams, including marketing, design, and product management, to create user-centric content that resonates with our target audience.
Responsibilities
- Develop and implement a cohesive digital content strategy across multiple channels, including websites, social media, email, and mobile.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape that will inform content planning.
- Create compelling narratives that align with Amazon's brand voice and enhance customer engagement.
- Collaborate with graphic designers, UX/UI experts, and product teams to create visually appealing and effective content.
- Optimize content for SEO and drive traffic through best practices and analytics.
- Manage content calendars, ensuring timely execution of all content deliverables.
- Use data-driven insights to measure content performance, making recommendations for improvements and adjustments.
- Engage with customers and stakeholders through social media, gathering feedback and understanding user needs to enhance content offerings.
- Train and mentor junior team members on best practices in content strategy and creation.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field; a Master's degree is a plus.
- Minimum of 3-5 years of experience in digital content strategy, marketing, or related roles.
- Proven track record of creating high-quality content that drives engagement and meets business objectives.
- Strong understanding of SEO principles, web analytics, and content management systems.
- Excellent writing, editing, and communication skills, with an eye for detail.
- Ability to think creatively and strategically about content, brand storytelling, and digital marketing strategies.
- Experience with project management and the ability to manage multiple projects simultaneously.
- Familiarity with tools like Google Analytics, SEMrush, and various content management systems.
Why Join Amazon?
At Amazon, we believe in fostering a culture of innovation and customer-centric thinking. We value diversity and inclusivity, providing our employees with opportunities to grow and succeed in their careers. As a Digital Content Strategist, you will be part of a forward-thinking team that is committed to delivering the best possible experience for our customers.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous retirement savings plan with company matching.
- Flexible work arrangements to support work-life balance.
- Professional development opportunities and access to learning resources.
- Employee discounts on Amazon products and services.
Location
This position is based in our state-of-the-art office located in Plano, Illinois, a vibrant city known for its family-friendly atmosphere, excellent schools, and rich cultural diversity. Plano offers a perfect blend of urban and suburban living, with a range of amenities, parks, and dining options to enhance your quality of life.
How to Apply
If you are ready to take on the challenge of becoming our next Digital Content Strategist, we invite you to submit your application. Please include a resume and a portfolio showcasing your relevant work. We look forward to learning how your skills and experiences can contribute to the continued success of Amazon.
Join us at Amazon, where you can make an impact and shape the future of content strategy.
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.